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Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge's Creators section covers the people using these platforms, what they're making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them. The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

Featured stories

A demure and mindful trademark investigation

See how I wrote this legal explainer? Very demure, very mindful.

TikTok is adding new ways to fine-tune your For You Page algorithm

A new slider tool allows users to signal they want more content based on certain topics, like ‘dance’ or ‘current affairs.’

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Twitter
COME (BACK) TO BRAZIL!!!!!

Brazilian fans of musicians, actors, and other celebrities play a huge role in cultivating fandoms online — and it’s unclear what will happen to stan Twitter (X) now that a judge in Brazil has ordered a ban on platform. A Timothée Chalamet updates account has already announced it’ll cease operations, and I bet this won’t be the only unexpected collateral damage.


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Twitter
YouTubers can now share their channels using QR codes.

You can grab your QR code from the YouTube app. Big year for QR codes!


Viral true crime story or just another AI fake?

A reader asked the Denver Post why it hadn’t covered a grisly and salacious 2014 murder in Littleton, CO. It hadn’t, because the crime never happened.

But there it is on YouTube and Spotify, accumulating millions of views with seemingly AI-generated voiceovers and faces. True crime fans say they reported the videos months ago after YouTube recommended them, but they aren’t being removed.


The YouTube channel of True Crime Case Files, with video after video of supposedly true crimes, but AI generated faces and stories that don’t check out.
Screenshot: YouTube (@TrueCrimeCasefiles0)
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Etsy is launching an SEO tool.

The platform’s Search Visibility Page tells sellers what they should update in their product listings to improve their position in the on-platform search — an important way for sellers to get in front of buyers. That might mean adding a return policy, swapping out a product image, or changing shipping cost.


Seller Handbook

[www.etsy.com]

Instagram’s Threads: all the updates on the new Twitter competitor

The latest app taking on Twitter is getting a boost from Instagram’s billions of users.

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Youtube
Every Frame a Painting is back!

I have said before, and still firmly believe, that Every Frame a Painting is the best YouTube series of all time. And now, after eight years of silence, it’s back! (Apparently the folks at XOXO this weekend got a preview of the duo’s short film, too, which fills me jealousy.)

BRB watching all the EFAP videos again for the 9,326th time.


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TikTok
Vice President, name this song and you win $5.

Kamala Harris is the latest participant on Track Star, a TikTok game show where players identify a song for money.

Internet shows like Track Star are a new kind of media circuit for public figures. Democrats want these viral moments — and they’re trying hard to make them happen.


Me, Myself, and iJustine

I spent a day with the YouTuber that never quit.

With the DNC, Democrats finally understand that content is king

Unleashing influencers on the Democratic National Convention isn’t the only way the party is fighting for viral moments.

This system can sort real pictures from AI fakes — why aren’t platforms using it?

Big tech companies are backing the C2PA’s authentication standard, but they’re taking too long to put it to use.

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Oh no, I’m going to pay for Sunday Ticket now.

It’s year two for NFL Sunday Ticket on YouTube, and it appears there’s not a ton of new stuff, but the combination of Yahoo Fantasy integration and a build-your-own-multiview feature is right up my alley. Sunday Ticket is expensive, but might be worth it.

Oh, and PSA: do not under any circumstances subscribe through the App Store. That price is highway robbery.


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Apple is making Patreon kill one of its most useful features.

Chris Klimas funds his Twine game engine through a per-release model on Patreon, getting paid only when he’s actively developing Twine. Unlike a flat monthly subscription, it’s a “simple and guilt-free” way to work part-time. But Patreon’s phasing out that model so Apple won’t kick it off the App Store — and Klimas is mulling whether it’s still worth staying.


Procreate’s anti-AI pledge attracts praise from digital creatives

The popular iPad design app has vowed against introducing generative AI tools into its products.

Waymo’s director of product management and operations will join the ‘honkfest’ livestream.

Sophia Tung, who runs a 24/7 livestream of a Waymo parking lot, says on Reddit she’ll interview the director, Vishay Nihalani on the stream on Monday at 2:30PM PT / 5:30PM ET.

Tung plans to discuss the robotaxis’ 4AM honking and Waymo’s subsequent fix. She’s taking suggestions, like asking about highway testing or odd parking lot behavior. (There’s a spreadsheet.)

Correction: Nihalani is Waymo’s director of product management and operations, not the operations boss.


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DOJ is trying to convince a court to let it file classified evidence that TikTok’s lawyers can’t see.

In a new filing, DOJ says it’s “not trying to litigate in secret,” but that the court should be able to review classified information that led Congress to determine the divest-or-ban bill was necessary. In its own filing, TikTok says the government’s arguments for the bill are riddled with errors and omissions.


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TikTok’s “loyalty tests” are the latest peril of online life.

You can pay to see if your partner will respond to a stranger’s flirty DM — and TikTok has turned this into a thriving subculture.

“On one hand, it’s like, fuck yeah, we got this guy,” Monzon told me. “But on the other hand, it’s like, ‘Fuck.’ This girl’s life is…she’s heartbroken now.”


The online influencers shaping American politics.

Wired has a cool interactive piece highlighting some of the content creators on the right and left who drive political discourse and change. The size of the bubbles corresponds to the number of followers the individual has on their social media platform of choice. Check out the full story for details on each person.


A bubble graphic showing left wing influencers such as Hasan Piker and Carlos Eduardo Espina. The size of their bubbles is determined by their follower count.

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Influencers on the left.
Image: Wired
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News outlets have two (not great) options.

Opting out of Google’s generative AI overviews means you become invisible in search — a no-go for most publishers. But keeping content in search means it can be scraped for AI Overviews. As one publisher puts it:

You drop out and you die immediately, or you partner with them and you probably just die slowly, because eventually they’re not going to need you either.”